Up to this time, most of your company's products have been sold through retail outlets. But many companies, including some of your competitors, have

Up to this time, most of your company's products have been sold through retail outlets. But many companies, including some of your competitors, have begun selling their products on the Internet. Senior management has decided it is time to take a hard look at its marketing operations. The Vice President of Marketing has asked you to recommend changes in marketing startegies that will be necessary if the company converts into an e-business. Your research should include looking at two types of companies: Companies that have pioneered the e-marketing process, such as: Amazon,EBay, Etrade, Dell Computers. Companies that have successfully converted from bricks to bricks and clicks, including the following: schwab, gateway, staples, borders. What made these companies successful?

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