The project has interim deliverables that involve analyzing each of the marketing mix components, which are:
• Product:
o Brand decisions.
o Product features.
o Packaging.
o Product lines.
• Place:
o Channels of distribution.
o Physical distribution.
o Retailing choices.
o Inventory decisions.
• Price:
o Cost-based pricing.
o Value-based pricing.
o Competition-based pricing.
• Promotion:
o Communication plans.
o Public relations.
o Advertising.
o Sales and selling activity.
Your final marketing analysis should include the following:
• Title page.
• Company Description section describing the company you chose for this project.
• Product Analysis section.
• Place Analysis section.
• Price Analysis section.
• Promotion Analysis section.
• Overall Marketing Strategy Analysis section with a discussion of the company's overall marketing strategy, and your analysis of how that will impact their business success.
• Integrated Marketing Program Analysis section with a discussion of how well integrated their marketing program is, and your analysis of how that will impact their economic success.
• Recommendations and Management Implications section, with your key recommendations related to the above areas. This should include the impact your recommendations will have on management, such as when and how your recommendations should be implemented.
• References page.
Marketing Analysis
Incorporate that feedback to create the final version of your project. Do not merely compile the previous assignments, but instead revise them according to the feedback you received. Cite all sources using APA formatting.
For this assignment, you will submit a 15–20 slide PowerPoint presentation. You should use information and research from your earlier project assignments to help you form the basis for your presentation and talking points. DO NOT merely copy the content from the Word .doc to the PowerPoint presentation. Remember you are to create a professional-looking presentation with visual appeal and professional formatting.
Your presentation should include:
• Slides of general information about your chosen company.
• Slides for each of the four Ps: Product, Price, Place, and Promotion. Each "P" should include key points of their marketing actions, strategies, and key concepts as it relates to each "P."
• Slides noting your integrated marketing program analysis of the company.
• Slides noting your analysis of their marketing strategies to business success.
• Slides noting your analysis of marketing to sales plan success.
The slides should include talking points in the notes area of each slide to expand on your bulleted items and any highlighted concepts.
----------------------------------------------------------------------------------------------------------------
