21) Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.
A. market specialization
B. product specialization
C. full market coverage
D. single-segment concentration
E. selective specialization
22) Some intermediaries use the following: strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________.
A. dominant the manufacturers they do business with
B. aggressively pursue take over strategies
C. aggressively pursue market expansion and diversification strategies
D. contend with dwindling customer bases
E. aggressively “squeeze” manufacturer margins
23) To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who “get the latest news, exclusive audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” Which of the following techniques for reaching Generation Y are the Foo Fighters using?
A. Computer games
B. Cool events
C. Online buzz
D. Student ambassadors
E. Unconventional sports
24) The traditional view of conflict is the belief that conflict is _____.
A. situationally-dependent
B. necessary
C. neutral
D. harmful
E. natural
25) The two general approaches to bargaining are known as ________.
A. formal and informal.
B. distributive and integrative
C. legal and restrictive
D. emotional and rational.
E. affective and reflective
26) Which of the following is NOT included in the definition of conflict?
A. something that is cared about
B. disruption of tasks
C. negative effects
D. perception
27) If no one is aware of conflict, it is generally agreed that _____.
A. conflict is inevitable
B. no conflict exists
C. conflict is psychologically driven as opposed to physically manifest
D. employee-employer relations will be good
E. conflict is subversive
28) Which of the following statements about leadership is true?
A. leaders are hierarchically superior to followers.
B. managers are leaders.
C. Nonsanctioned leadership is as important as or more important than formal influence.
D. leaders are managers.
E. Formal rights enable managers to lead effectively.
29) Which of the following statements best defines a work group?
A. A work group consists of 3 or more people who take on self-supervising responsibilities.
B. A work group interacts primarily to share information, rather than to engage in work that requires joint effort.
C. A work group consists of 3 or more people from across departmental or functional lines.
D. A work group is a group comprised of 10 or more people
E. The performance of a work group is generally greater than the sum of its inputs from individual members.
30) _____ bargaining is negotiation that seeks to divide a “fixed pie.”
A. Reflective
B. Integrative
C. Affective
D. Conjunctive
E. Distributive
Total 500 Questions from 5 set of actual exams (5 sets x 100 questions) with double checked answers
str 581 final exam answers
str 581 final exam
str 581 final
