11) Which of the following is generally considered to be the last step in the marketing research process?
A. Make the decision.
B. Present the findings.
C. Draft the report
D. Control the environment.
E. Analyze the information.
12) ________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
A. Demographics
B. Marketing intelligence
C. Marketing management
D. Marketing research
E. MIS (marketing information system)
13) With respect to the sampling plan, three decisions must be made. The decisions are: the sampling unit—who is to be surveyed? Sample size—how many people should be surveyed? And ________.
A. sampling procedure—how should the respondents be chosen?
B. sample cost—how much does sampling cost?
C. sample supervisor—who will lead the sampling effort?
D. sample security—how to protect the sample data?
E. surveyor skill—who will do the surveying?
14) ________ communicates a company’s intended value positioning of its product or brand to the market.
A. Promotion
B. Packaging
C. Physical evidence
D. Place
E. Price
15) “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line.
A. direct
B. dramatic
C. soothing
D. leveraged
E. abrasive
16) Some intermediaries use the following: strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________.
A. dominant the manufacturers they do business with
B. contend with dwindling customer bases
C. aggressively pursue market expansion and diversification strategies
D. aggressively pursue take over strategies
E. aggressively “squeeze” manufacturer margins
17) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ________ products.
A. similar
B. identical
C. commodity-type
D. over the Internet
18) Major retailer types include the following EXCEPT ________.
A. the Internet
B. specialty store
C. superstore
D. catalog showroom
E. discount store
19) Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.
A. selective specialization
B. market specialization
C. full market coverage
D. product specialization
E. single-segment concentration
20) To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who “get the latest news, exclusive audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” Which of the following techniques for reaching Generation Y are the Foo Fighters using?
A. Unconventional sports
B. Computer games
C. Online buzz
D. Cool events
E. Student ambassadors
Total 500 Questions from 5 set of actual exams (5 sets x 100 questions) with double checked answers
final exam str 581
str 581 final exam answers
str 581 final exam
str 581 final
100 % A+ Correct answers !! Double Checked
str 581 final exam answers
str 581 final exam
str 581 final
