1) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
A. marketing research system
B. marketing intelligence system
C. vertical system
D. product management system
E. marketing information system
2) ________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
A. Perceived usefulness
B. Customer perceived value
C. Competitors market share rate
D. Report rating
E. Failure avoidance rate
3) A(n) ________ is any good, service, or idea that is perceived by someone as new.
A. product
B. creative product
C. new idea
D. innovation
4) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
A. sales force surrogates
B. advisory panels
C. customer feedback systems
D. external networks
E. intermediaries
5) Most established companies focus on ________ when it comes to innovation.
A. incremental innovation
B. demand innovation
C. competitive innovation
D. everyday innovation
E. continuous innovation
6) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
A. A marketing information system
B. A promotional campaign
C. A marketing database
D. A marketing intelligence system
E. A marketing research system
7) The value proposition consists of a cluster of benefits the company promises to deliver; it is
A. customer expectations
B. Customer loyalty to the company
C. business processes
D. total customer satisfaction
E. customer experience with the company
8) Purchase decisions are based on how consumers perceive prices and what they consider tobe the ________ price—not the marketer’s stated price.
A. current sale price
B. current actual
C. referent price
D. last purchased price
9) A ________ consists of a group of customers who share a similar set of needs and wants.
A. market segment
B. market target
C. market level
D. market slice
E. market group
10) Marketers usually identify niches by ________.
A. examining the demographics section of The Handbook of Marketing
B. dividing a segment into subsegments
C. producing products that can be used in a variety of ways
D. allowing consumers to gravitate toward product brands
E. conducting VALS tests
Total 500 Questions from 5 set of actual exams (5 sets x 100 questions) with double checked answers
final exam str 581
str 581 final exam answers
str 581 final exam
str 581 final
100 % A+ Correct answers !! Double Checked
str 581 final exam answers
str 581 final exam
str 581 final
