21) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ________ products.
A. commodity-type
B. over the Internet
C. similar
D. identical
22) The marketing communications mix consists of six major modes of communications. Which of the following is NOT one of these modes?
A. Advertising
B. Sales promotions
C. Direct marketing
D. Personal selling
E. Packaging
23) Some intermediaries use the following: strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________.
A. aggressively pursue market expansion and diversification strategies
B. aggressively pursue take over strategies
C. aggressively “squeeze” manufacturer margins
D. contend with dwindling customer bases
E. dominant the manufacturers they do business with
24) Which of the following statements about leadership is true?
A. Nonsanctioned leadership is as important as or more important than formal influence.
B. managers are leaders.
C. Formal rights enable managers to lead effectively.
D. leaders are managers.
E. leaders are hierarchically superior to followers.
25) The traditional view of conflict is the belief that conflict is _____.
A. neutral
B. necessary
C. natural
D. harmful
E. situationally-dependent
26) Negotiation can be defined as a process in which two or more parties exchange goods or services and attempt to agree upon _____.
A. effective arbitrators for disputes
B. the exchange rate for those goods and services
C. a model of the negotiation process for resolving differences
D. the monetary value of the exchanged items
E. acceptable bargaining strategies for obtaining the goods and services
27) Which of the following statements best defines a work group?
A. A work group consists of 3 or more people from across departmental or functional lines.
B. The performance of a work group is generally greater than the sum of its inputs from individual members.
C. A work group consists of 3 or more people who take on self-supervising responsibilities.
D. A work group is a group comprised of 10 or more people
E. A work group interacts primarily to share information, rather than to engage in work that requires joint effort.
28) John Kotter’s view argues that management focuses on coping with complexity, whereas leadership focuses on coping with _____.
A. morale
B. conflict
C. defeat
D. change
E. success
29) Which level of Maslow’s hierarchy of needs deals with satisfying one’s hunger, thirst, and need for sex?
A. esteem
B. safety
C. social
D. psychological
E. physiological
30) _____ bargaining is negotiation that seeks to divide a “fixed pie.”
A. Affective
B. Distributive
C. Reflective
D. Conjunctive
E. Integrative
Total 500 Questions from 5 set of actual exams (5 sets x 100 questions) with double checked answers
final exam str 581
str 581 final exam answers
str 581 final exam
str 581 final
100 % A+ Correct answers !! Double Checked
str 581 final exam answers
str 581 final exam
str 581 final
