11) Which of the following is generally considered to be the last step in the marketing research process?
A. Draft the report
B. Make the decision.
C. Analyze the information.
D. Control the environment.
E. Present the findings.
12) ________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
A. Marketing management
B. Demographics
C. MIS (marketing information system)
D. Marketing research
E. Marketing intelligence
13) With respect to the sampling plan, three decisions must be made. The decisions are: the sampling unit—who is to be surveyed? Sample size—how many people should be surveyed? And ________.
A. sample supervisor—who will lead the sampling effort?
B. sampling procedure—how should the respondents be chosen?
C. surveyor skill—who will do the surveying?
D. sample security—how to protect the sample data?
E. sample cost—how much does sampling cost?
14) The marketing communications mix consists of six major modes of communications. Which of the following is NOT one of these modes?
A. Advertising
B. Packaging
C. Direct marketing
D. Sales promotions
E. Personal selling
15) Marketing communications can contribute to brand equity by establishing the brand in memory and to________ (in)a brand image.
A. craft
B. create demand
C. create interest
D. communicate
16) ________ communicates a company’s intended value positioning of its product or brand to the market.
A. Physical evidence
B. Promotion
C. Price
D. Place
E. Packaging
17) To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who “get the latest news, exclusive audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” Which of the following techniques for reaching Generation Y are the Foo Fighters using?
A. Online buzz
B. Computer games
C. Unconventional sports
D. Cool events
E. Student ambassadors
18) New-to-the- world products are ________.
A. existing products that are targeted to new markets or market segments
B. new products that provide improved performance or greater perceived value and replace existing products
C. new products that allow a company to enter an established market for the first time
D. new products that supplement established product lines (package sizes, flavors, and so on)
E. new products that create an entirely new market
19) Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.
A. full market coverage
B. market specialization
C. selective specialization
D. product specialization
E. single-segment concentration
20) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ________ products.
A. commodity-type
B. similar
C. identical
D. over the Internet
Total 500 Questions from 5 set of actual exams (5 sets x 100 questions) with double checked answers
final exam str 581
str 581 final exam answers
str 581 final exam
str 581 final
100 % A+ Correct answers !! Double Checkedstr 581 final exam answers
str 581 final exam
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