11) Which of the following types of marketing research firms would best be described as one that gathers consumer and trade information which they sell for a fee (e.g., Nielsen Media Research)?
A. Non-profit marketing research firms
B. General-line marketing research firms
C. Syndicated-service research firms
D. Specialty-line marketing research firms
E. Custom marketing research firms
12) With respect to the sampling plan, three decisions must be made. The decisions are: the sampling unit—who is to be surveyed? Sample size—how many people should be surveyed? And ________.
A. sample supervisor—who will lead the sampling effort?
B. sampling procedure—how should the respondents be chosen?
C. surveyor skill—who will do the surveying?
D. sample security—how to protect the sample data?
E. sample cost—how much does sampling cost?
13) A marketing manager needs to know the cost of the research project before approving it. During which step in the marketing research process would such a consideration most likely take place?
A. Step 3—information collection
B. Step 2—develop the research plan.
C. Step 1—creating decision alternatives.
D. Step 1—drafting the research objectives.
E. Step 1—defining the problem.
14) To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who “get the latest news, exclusive audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” Which of the following techniques for reaching Generation Y are the Foo Fighters using?
A. Online buzz
B. Computer games
C. Unconventional sports
D. Cool events
E. Student ambassadors
15) A company can add new products through acquisition or development. The acquisition route can take three forms. The company can buy other companies, it can acquire patents from other companies, or it can buy a ________ or _________ from another company.
A. franchise/acquire rights
B. franchise/co-brand
C. license/receive permission
D. license/franchise
16) The chief disadvantage to a firm that decides to follow a product specialization strategy in selecting target markets is ________.
A. e-commerce becomes difficult for the company
B. competitors can easily copy any new product introductions
C. logistics can become a nightmare
D. the product may be supplanted by an entirely new technology
E. no synergy exists
17) “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line.
A. soothing
B. direct
C. abrasive
D. leveraged
E. dramatic
18) Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.
A. full market coverage
B. product specialization
C. selective specialization
D. single-segment concentration
E. market specialization
19) Major retailer types include the following EXCEPT ________.
A. superstore
B. catalog showroom
C. discount store
D. specialty store
E. the Internet
20) ________ communicates a company’s intended value positioning of its product or brand to the market.
A. Physical evidence
B. Place
C. Price
D. Packaging
E. Promotion
Total 500 Questions from 5 set of actual exams (5 sets x 100 questions) with double checked answers
final exam str 581
str 581 final exam answers
str 581 final exam
str 581 final
100 % A+ Correct answers !! Double Checked
str 581 final exam answers
str 581 final exam
str 581 final
